Open Nature vs The Honest Kitchen · Bay Area shelf head-to-head
Open Nature and The Honest Kitchen, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Open Nature carries more Brand PowerThe Honest Kitchen is in more Bay Area grocersOpen Nature fields the deeper lineup
Open Nature
The Honest Kitchen
51
brand power
42
122
products
31
31
categories
3
34
subcategories
5
2
grocers
9
$1.57
price per oz
71.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Open Nature▭ The Honest Kitchen
Distribution · 30% of score8·38
O
exclusive to Andronico's Community Markets·carried in 9 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Cat Food6 vs 8 SKUs
O
1% of shelf
only The Honest Kitchen
no top category Open Nature doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Open Nature · 2
both sides measured by the same instruments on the same shelves · see each brand’s full page: Open Nature · The Honest Kitchen