Organic Valley® vs Horizon Organic · Bay Area shelf head-to-head
Organic Valley® and Horizon Organic, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Organic Valley® carries more Brand PowerOrganic Valley® is in more Bay Area grocersOrganic Valley® fields the deeper lineup
Organic Valley®
Horizon Organic
69
brand power
59
103
products
38
15
categories
6
30
subcategories
13
19
grocers
13
24.5¢
price per fl oz
25.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Organic Valley®▭ Horizon Organic
Distribution · 30% of score79·54
carried in 19 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Milk & Cream23 vs 21 SKUs
only Organic Valley®
only Horizon Organic
no top category Organic Valley® doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Organic Valley® · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Organic Valley® · Horizon Organic
