Organic Valley® vs Rosa Brothers Milk Co. · Bay Area shelf head-to-head
Organic Valley® and Rosa Brothers Milk Co., side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Organic Valley® carries more Brand PowerOrganic Valley® is in more Bay Area grocersOrganic Valley® fields the deeper lineupRosa Brothers Milk Co. sits further up the premium end
Organic Valley®
Rosa Brothers Milk Co.
69
brand power
43
103
products
26
15
categories
5
30
subcategories
10
19
grocers
6
24.5¢
price per fl oz
21.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Organic Valley®▭ Rosa Brothers Milk Co.
Distribution · 30% of score79·25
carried in 19 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Milk & Cream23 vs 5 SKUs
only Organic Valley®
only Rosa Brothers Milk Co.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Organic Valley® · Rosa Brothers Milk Co.
