Organicville vs Cadia · Bay Area shelf head-to-head
Organicville and Cadia, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cadia carries more Brand PowerCadia fields the deeper lineupOrganicville sits further up the premium end
Organicville
Cadia
40
brand power
57
18
products
194
4
categories
54
10
grocers
10
88.9¢
price per fl oz
80.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Organicville▭ Cadia
Distribution · 30% of score42·42
carried in 10 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Organicville
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Organicville · 3
only Cadia · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Organicville · Cadia
