Pacific Foods vs Progresso · Bay Area shelf head-to-head
Pacific Foods and Progresso, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pacific Foods carries more Brand PowerPacific Foods is in more Bay Area grocersPacific Foods fields the deeper lineupPacific Foods sits further up the premium end
Pacific Foods
Progresso
69
brand power
51
93
products
70
12
categories
5
18
subcategories
6
19
grocers
12
36.1¢
price per oz
32.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pacific Foods▭ Progresso
Distribution · 30% of score79·50
carried in 19 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pacific Foods
only Progresso
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Pacific Foods · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pacific Foods · Progresso
