Patagonia Provisions vs Matiz · Bay Area shelf head-to-head
Patagonia Provisions and Matiz, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Matiz carries more Brand PowerMatiz is in more Bay Area grocersPatagonia Provisions fields the deeper lineup
Patagonia Provisions
Matiz
49
brand power
60
48
products
28
16
categories
7
16
subcategories
15
15
grocers
17
$1.88
price per oz
$14.88
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Patagonia Provisions▭ Matiz
Distribution · 30% of score63·71
carried in 15 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Patagonia Provisions
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Patagonia Provisions · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Patagonia Provisions · Matiz
