Rao's vs Santa Cruz Pasta Factory · Bay Area shelf head-to-head
Rao's and Santa Cruz Pasta Factory, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rao's carries more Brand PowerRao's is in more Bay Area grocersRao's fields the deeper lineupSanta Cruz Pasta Factory sits further up the premium end
Rao's
Santa Cruz Pasta Factory
66
brand power
35
79
products
19
6
categories
4
16
subcategories
13
21
grocers
3
59.1¢
price per oz
60.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Rao's▭ Santa Cruz Pasta Factory
Distribution · 30% of score88·13
S
carried in 21 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Rao's
only Santa Cruz Pasta Factory
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Rao's · Santa Cruz Pasta Factory
