Readymeals vs Taylor Farms · Bay Area shelf head-to-head
Readymeals and Taylor Farms, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Taylor Farms carries more Brand PowerTaylor Farms is in more Bay Area grocersTaylor Farms fields the deeper lineup
Readymeals
Taylor Farms
42
brand power
70
25
products
67
7
categories
8
11
subcategories
10
2
grocers
13
$8.45
avg price
$5.66
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Readymeals▭ Taylor Farms
Distribution · 30% of score8·54
R
carried in 2 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score88
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Taylor Farms
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Readymeals · 0
no exclusive doors — everywhere Readymeals is, Taylor Farms is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Readymeals · Taylor Farms
