Rumiano Cheese Company vs Sargento · Bay Area shelf head-to-head
Rumiano Cheese Company and Sargento, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rumiano Cheese Company is in more Bay Area grocersSargento fields the deeper lineupRumiano Cheese Company sits further up the premium end
Rumiano Cheese Company
Sargento
49
brand power
50
31
products
54
2
categories
6
13
subcategories
16
17
grocers
10
$1.07
price per oz
69.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Rumiano Cheese Company▭ Sargento
Distribution · 30% of score71·42
carried in 17 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Rumiano Cheese Company
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Rumiano Cheese Company · 11
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Rumiano Cheese Company · Sargento
