Rustichella D'abruzzo vs Seggiano · Bay Area shelf head-to-head
Rustichella D'abruzzo and Seggiano, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rustichella D'abruzzo carries more Brand PowerRustichella D'abruzzo is in more Bay Area grocersRustichella D'abruzzo fields the deeper lineup
Rustichella D'abruzzo
Seggiano
55
brand power
33
68
products
20
7
categories
4
22
subcategories
6
12
grocers
4
73.0¢
price per oz
66.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Rustichella D'abruzzo▭ Seggiano
Distribution · 30% of score50·17
S
carried in 12 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Sauces & Spreads1 vs 2 SKUs
only Rustichella D'abruzzo
only Seggiano
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Rustichella D'abruzzo · Seggiano
