San Merican vs Bionaturae · Bay Area shelf head-to-head
San Merican and Bionaturae, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bionaturae carries more Brand PowerBionaturae is in more Bay Area grocersBionaturae fields the deeper lineupSan Merican sits further up the premium end
San Merican
Bionaturae
43
brand power
61
12
products
40
3
categories
9
6
subcategories
19
12
grocers
18
45.5¢
price per oz
44.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ San Merican▭ Bionaturae
Distribution · 30% of score50·75
S
B
carried in 12 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score63·96
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Sauces5 vs 2 SKUs
S
only San Merican
only Bionaturae
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only San Merican · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: San Merican · Bionaturae
