San Merican vs Cento · Bay Area shelf head-to-head
San Merican and Cento, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cento carries more Brand PowerCento fields the deeper lineup
San Merican
Cento
43
brand power
53
12
products
50
3
categories
13
6
subcategories
23
12
grocers
12
45.5¢
price per oz
64.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ San Merican▭ Cento
Distribution · 30% of score50·50
S
carried in 12 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score63
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Canned Vegetables1 vs 6 SKUs
only San Merican
no top category Cento doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: San Merican · Cento
