Santa Cruz Pasta Factory vs Rao's · Bay Area shelf head-to-head
Santa Cruz Pasta Factory and Rao's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rao's carries more Brand PowerRao's is in more Bay Area grocersRao's fields the deeper lineupSanta Cruz Pasta Factory sits further up the premium end
Santa Cruz Pasta Factory
Rao's
35
brand power
66
19
products
79
4
categories
6
13
subcategories
16
3
grocers
21
60.8¢
price per oz
59.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Santa Cruz Pasta Factory▭ Rao's
Distribution · 30% of score13·88
S
carried in 3 of 24 Bay Area grocers·carried in 21 of 24 Bay Area grocers
Depth · 25% of score79
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Santa Cruz Pasta Factory
only Rao's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Santa Cruz Pasta Factory · 0
no exclusive doors — everywhere Santa Cruz Pasta Factory is, Rao's is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Santa Cruz Pasta Factory · Rao's
