Silk vs Three Trees · Bay Area shelf head-to-head
Silk and Three Trees, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Silk carries more Brand PowerSilk is in more Bay Area grocersSilk fields the deeper lineupThree Trees sits further up the premium end
Silk
Three Trees
67
brand power
45
47
products
12
7
categories
4
8
subcategories
5
18
grocers
14
13.7¢
price per fl oz
31.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Silk▭ Three Trees
Distribution · 30% of score75·58
carried in 18 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Milk Alternatives14 vs 4 SKUs
9% of shelf
only Silk
only Three Trees
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Silk · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Silk · Three Trees
