Spectrum vs Napa Valley Naturals · Bay Area shelf head-to-head
Spectrum and Napa Valley Naturals, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Spectrum carries more Brand PowerSpectrum is in more Bay Area grocersSpectrum fields the deeper lineup
Spectrum
Napa Valley Naturals
61
brand power
49
38
products
16
7
categories
4
17
subcategories
9
19
grocers
15
93.3¢
price per fl oz
85.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Spectrum▭ Napa Valley Naturals
Distribution · 30% of score79·63
N
carried in 19 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score96
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Spectrum
only Napa Valley Naturals
no top category Spectrum doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Spectrum · Napa Valley Naturals
