Stahlbush Island Farms vs Essential Everyday · Bay Area shelf head-to-head
Stahlbush Island Farms and Essential Everyday, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Stahlbush Island Farms is in more Bay Area grocersEssential Everyday fields the deeper lineupStahlbush Island Farms sits further up the premium end
Stahlbush Island Farms
Essential Everyday
54
brand power
58
27
products
214
3
categories
44
6
subcategories
57
14
grocers
8
58.0¢
price per oz
38.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Stahlbush Island Farms▭ Essential Everyday
Distribution · 30% of score58·33
E
carried in 14 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Stahlbush Island Farms
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Stahlbush Island Farms · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Stahlbush Island Farms · Essential Everyday
