The Epicurean Trader vs Dsd Merchandisers · Bay Area shelf head-to-head
The Epicurean Trader and Dsd Merchandisers, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dsd Merchandisers carries more Brand PowerDsd Merchandisers is in more Bay Area grocersDsd Merchandisers fields the deeper lineupThe Epicurean Trader sits further up the premium end
The Epicurean Trader
Dsd Merchandisers
39
brand power
49
20
products
61
11
categories
11
17
subcategories
27
1
grocers
4
$2.39
price per oz
$1.10
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ The Epicurean Trader▭ Dsd Merchandisers
Distribution · 30% of score4·17
exclusive to The Epicurean Trader·carried in 4 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Dried Fruits2 vs 3 SKUs
only The Epicurean Trader
only Dsd Merchandisers
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only The Epicurean Trader · 1
only Dsd Merchandisers · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: The Epicurean Trader · Dsd Merchandisers
