Tofurky vs Field Roast · Bay Area shelf head-to-head
Tofurky and Field Roast, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Field Roast carries more Brand PowerField Roast fields the deeper lineup
Tofurky
Field Roast
57
brand power
63
16
products
27
4
categories
10
6
subcategories
11
19
grocers
19
87.7¢
price per oz
90.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Tofurky▭ Field Roast
Distribution · 30% of score79·79
carried in 19 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Meat Alternatives8 vs 7 SKUs
6% of shelf
only Tofurky
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Tofurky · Field Roast
