Tracklements vs Mitica · Bay Area shelf head-to-head
Tracklements and Mitica, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mitica carries more Brand PowerMitica is in more Bay Area grocersMitica fields the deeper lineup
Tracklements
Mitica
33
brand power
63
10
products
50
4
categories
12
5
subcategories
19
9
grocers
16
$1.38
price per oz
$1.92
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Tracklements▭ Mitica
Distribution · 30% of score38·67
T
M
carried in 9 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score57·98
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Tracklements
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Tracklements · 0
no exclusive doors — everywhere Tracklements is, Mitica is too.
only Mitica · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Tracklements · Mitica