Volupta vs Navitas Organics · Bay Area shelf head-to-head
Volupta and Navitas Organics, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Navitas Organics carries more Brand PowerNavitas Organics is in more Bay Area grocersNavitas Organics fields the deeper lineupNavitas Organics sits further up the premium end
Volupta
Navitas Organics
19
brand power
57
4
products
27
4
categories
11
4
subcategories
14
1
grocers
14
$1.40
price per oz
$1.91
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Volupta▭ Navitas Organics
Distribution · 30% of score4·58
V
carried in 1 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Volupta
only Navitas Organics
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Volupta · Navitas Organics
