Western Family vs Del Monte · Bay Area shelf head-to-head
Western Family and Del Monte, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Del Monte carries more Brand PowerDel Monte is in more Bay Area grocersDel Monte fields the deeper lineupDel Monte sits further up the premium end
Western Family
Del Monte
35
brand power
66
16
products
114
7
categories
10
9
subcategories
25
1
grocers
14
19.4¢
price per oz
24.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Western Family▭ Del Monte
Distribution · 30% of score4·58
W
carried in 1 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score74
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Canned Tomatoes4 vs 6 SKUs
W
2% of shelf
only Western Family
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Western Family · 0
no exclusive doors — everywhere Western Family is, Del Monte is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Western Family · Del Monte
