Zoe's Meats vs Boar's Head · Bay Area shelf head-to-head
Zoe's Meats and Boar's Head, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Boar's Head carries more Brand PowerBoar's Head is in more Bay Area grocersBoar's Head fields the deeper lineup
Zoe's Meats
Boar's Head
48
brand power
58
30
products
173
6
categories
20
11
subcategories
49
7
grocers
10
$1.78
price per oz
$1.14
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Zoe's Meats▭ Boar's Head
Distribution · 30% of score29·42
carried in 7 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Deli Meats15 vs 50 SKUs
3% of shelf
only Zoe's Meats
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Zoe's Meats · 3
only Boar's Head · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Zoe's Meats · Boar's Head
