Reading the shelf…
Bartolini is a family-owned Italian brand renowned for its high-quality extra virgin olive oil, pasta, legumes, and cereals. Established in 1850 and based in Umbria, Italy, the company emphasizes traditional production methods and sustainable sourcing from the fertile lands of the Valnerina region.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 9 of 24 Bay Area grocers. how many stores stock the brand.
17 products in the catalog. how deep the product line is (saturating).
spans 8 categories · 10 subcategories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Bartolini (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Bartolini · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Bartolini in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
every Bartolini product in stock, cheapest first.
Bay Area grocers where neither the digital catalog nor our shelf photos show Bartolini· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Bartolini Italian Salt With White Truffle · its most-distributed SKU (1 door) in Salts, the biggest opening. The closest open door is LeBeau Nob Hill · 3 rivals already on that shelf.
~3% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 43% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
25 storefronts across 9 grocers carry it · tap a pin to open the store.
already on that shelf: rancho gordo, bob's red mill, essential everyday
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying Bartolinithat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open here: Barley, Dried Lentils, Olive Oils · +2 more
open here: Dried Chickpeas, Dry Soup Kits, Olive Oils · +2 more
open here: Dried Lentils, Dry Soup Kits, Farro · +2 more
open here: Dried Chickpeas, Dried Lentils, Olive Oils · +1 more
open here: Dried Lentils, Dry Soup Kits, Salts
open here: Olive Oils, Salts
open = the store meaningfully carries that category (real depth, not a token SKU) and Bartolini sells it elsewhere but has no SKU here.