Bobo's at Falletti Foods
Falletti Foods is a conventional independent running 1 Bay Area store, indexing high on clean-organic versus other Bay Area grocers.
Bobo's is a snack brand specializing in wholesome oat-based products, including oat bars, bites, and PB&Js.
It’s already on the shelf here, with 5 SKUs across 2 categories. The growth is depth and breadth: 2 categories to widen and 5 new doors to enter.
Lead with Chocolate Chip Oatmeal Bar in Granola Bars.
Falletti Foods stocks granola bars thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 8 other Bay Area grocers.
The more differentiated opening is granola bars: Falletti Foods stocks only 8 there, so Bobo's Chocolate Chip Oatmeal Bar stands out rather than blending in.
Falletti Foods merchandises 10 of the 11 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
an established national brand with proven demand.
enters a thin granola bars shelf as a point of difference.
The full runway
Every category Bobo's plays in across the Bay Area grocers we track, and where it stands at Falletti Foods. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 4 of 13 SKUs. Room to widen the line.
On shelf here, but only 1 of 3 SKUs. Room to widen the line.
How it prices
Where it would price in granola bars. Each dot is a product on the shelf, by its cost per oz (hover for which). Bobo's (orange) sits below the shelf.
What to bring to expand
Bobo's’ SKUs Falletti Foods doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Falletti Foods’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Falletti Foods profile →
