Chosen Foods at Driver's Market
Driver's Market is a independent grocer running 1 Bay Area store.
Chosen Foods is a brand that specializes in avocado oil and avocado oil-based products.
It’s already on the shelf here, with 3 SKUs across 2 categories. The growth is depth and breadth: 2 categories to widen and 4 new doors to enter.
Lead with Avocado Oil Cooking Spray in Avocado Oil.
Driver's Market stocks avocado oil thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 13 other Bay Area grocers.
The more differentiated opening is avocado oil: Driver's Market stocks only 5 there, so Chosen Foods Avocado Oil Cooking Spray stands out rather than blending in.
Driver's Market merchandises 10 of the 11 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 70/100.
enters a thin avocado oil shelf as a point of difference.
The full runway
Every category Chosen Foods plays in across the Bay Area grocers we track, and where it stands at Driver's Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 2 of 10 SKUs. Room to widen the line.
On shelf here, but only 1 of 8 SKUs. Room to widen the line.
What to bring to expand
Chosen Foods’ SKUs Driver's Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Driver's Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Driver's Market profile →
