Earthbound Farm at United Markets
United Markets is a specialty independent running 1 Bay Area store, large-format at about 26,260 sq ft each.
Earthbound Farm is a prominent American producer of organic salads, fruits, and vegetables, founded in 1984 in Carmel Valley, California.
It’s already on the shelf here, with 3 SKUs across 2 categories. The growth is depth and breadth: 2 categories to widen and 12 new doors to enter.
Lead with Celery Hearts in Celery.
United Markets stocks celery thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
United Markets carries frozen vegetables in real depth, 22 SKUs against a fleet median of 8.5, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf. The more differentiated opening is celery: United Markets stocks only 2 there, so Earthbound Farm Celery Hearts stands out rather than blending in. Lead with the celery, and position the frozen vegetables as a finishing or gift item.
United Markets merchandises 18 of the 27 categories the brand sells.
non-gmo, organic against the store's assortment lean.
brand excitement 62/100.
enters a thin celery shelf as a point of difference.
The full runway
Every category Earthbound Farm plays in across the Bay Area grocers we track, and where it stands at United Markets. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 2 of 3 SKUs. Room to widen the line.
On shelf here, but only 1 of 5 SKUs. Room to widen the line.
What to bring to expand
Earthbound Farm’s SKUs United Markets doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from United Markets’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. United Markets profile →
