Reading the shelf…
Target is a discount independent running 6 Bay Area stores, indexing high on clean-organic versus other Bay Area grocers.
It’s already on the shelf here, with 36 SKUs across 18 categories. The growth is depth and breadth: , replicated across all 6 stores.
Target merchandises 18 of the 18 categories the brand sells.
no strong clean/diet signal either way.
brand excitement 30/100.
the categories it plays in are already deep here.
Every category Favorite Day Bakery plays in across the Bay Area grocers we track, and where it stands at Target. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Fully stocked here (6/6 SKUs).
Fully stocked here (4/4 SKUs).
Presence and depth are measured from Target’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Target profile →
Fully stocked here (3/3 SKUs).
Fully stocked here (3/3 SKUs).
Fully stocked here (3/3 SKUs).
Fully stocked here (2/2 SKUs).
Fully stocked here (2/2 SKUs).
Fully stocked here (2/2 SKUs).
Fully stocked here (2/2 SKUs).
Fully stocked here (1/1 SKUs).
Fully stocked here (1/1 SKUs).
Fully stocked here (1/1 SKUs).
Fully stocked here (1/1 SKUs).
Fully stocked here (1/1 SKUs).
Fully stocked here (1/1 SKUs).
Fully stocked here (1/1 SKUs).
Fully stocked here (1/1 SKUs).
Fully stocked here (1/1 SKUs).