Field Roast at Sprouts Farmers Market
Sprouts Farmers Market is a natural independent running 1 Bay Area store, mid-size at about 20,322 sq ft each, indexing high on clean-organic versus other Bay Area grocers.
Field Roast is a Seattle-based company known for its artisanal plant-based meats and cheeses, founded in 1997.
It’s already on the shelf here, with 1 SKU across 1 category. The growth is depth and breadth: 1 category to widen and 8 new doors to enter.
Lead with Apple & Maple Plant-Based Breakfast Sausage in Vegetarian Sausages.
Sprouts Farmers Market stocks vegetarian sausages thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 11 other Bay Area grocers.
Sprouts Farmers Market carries frozen breakfast in real depth, 48 SKUs against a fleet median of 18, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf. The more differentiated opening is vegetarian sausages: Sprouts Farmers Market stocks only 12 there, so Field Roast Apple & Maple Plant-Based Breakfast Sausage stands out rather than blending in. Lead with the vegetarian sausages, and position the frozen breakfast as a finishing or gift item.
Sprouts Farmers Market merchandises 12 of the 13 categories the brand sells.
non-gmo, vegan, vegetarian against the store's assortment lean.
brand excitement 75/100.
enters a thin vegetarian sausages shelf as a point of difference.
The full runway
Every category Field Roast plays in across the Bay Area grocers we track, and where it stands at Sprouts Farmers Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 1 of 6 SKUs. Room to widen the line.
Already stocked here in other categories, so this one is a natural extension.
How it prices
Where it would price in vegetarian sausages. Each dot is a product on the shelf, by its cost per oz (hover for which). Field Roast (orange) sits above the shelf.
What to bring to expand
Field Roast’s SKUs Sprouts Farmers Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Sprouts Farmers Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Sprouts Farmers Market profile →
