Forager Project at Community Market CA
Community Market CA is a independent grocer running 1 Bay Area store.
Forager Project is a family-owned, organic, plant-based creamery based in San Francisco, California, specializing in dairy-free products made from organic cashews and coconuts.
It’s already on the shelf here, with 17 SKUs across 6 categories. The growth is depth and breadth: 3 categories to widen and 6 new doors to enter.
Community Market CA merchandises 12 of the 14 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 70/100.
maps onto categories the store already runs.
The full runway
Every category Forager Project plays in across the Bay Area grocers we track, and where it stands at Community Market CA. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 8 of 14 SKUs. Room to widen the line.
On shelf here, but only 4 of 5 SKUs. Room to widen the line.
What to bring to expand
Forager Project’s SKUs Community Market CA doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Community Market CA’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Community Market CA profile →
