Golden Grain at Pacific Market
Pacific Market is a specialty independent running 2 Bay Area stores.
It’s already on the shelf here, with 14 SKUs across 11 categories. The growth is depth and breadth: 6 categories to widen and 1 new door to enter, replicated across all 2 stores.
Lead with Vermicelli in Vermicelli Noodles.
Pacific Market stocks vermicelli noodles thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
The more differentiated opening is vermicelli noodles: Pacific Market stocks only 1 there, so Golden Grain Vermicelli stands out rather than blending in.
Pacific Market merchandises 12 of the 12 categories the brand sells.
non-gmo against the store's assortment lean.
brand excitement 30/100.
enters a thin vermicelli noodles shelf as a point of difference.
The full runway · across 2 stores
Every category Golden Grain plays in across the Bay Area grocers we track, and where it stands at Pacific Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 2 of 4 SKUs. Room to widen the line.
On shelf here, but only 2 of 3 SKUs. Room to widen the line.
What to bring to expand
Golden Grain’s SKUs Pacific Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Pacific Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Pacific Market profile →
