Lee Kum Kee at Falletti Foods
Falletti Foods is a conventional independent running 1 Bay Area store, indexing high on clean-organic versus other Bay Area grocers.
Lee Kum Kee is a renowned brand specializing in authentic Asian sauces, oils, and condiments, offering a wide range of products that enhance the flavor of various dishes.
It’s already on the shelf here, with 7 SKUs across 6 categories. The growth is depth and breadth: 5 categories to widen and 5 new doors to enter.
Lead with Hoisin Sauce in Hoisin Sauce.
Falletti Foods stocks hoisin sauce thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 7 other Bay Area grocers.
The more differentiated opening is hoisin sauce: Falletti Foods stocks only 1 there, so Lee Kum Kee Hoisin Sauce stands out rather than blending in.
Falletti Foods merchandises 12 of the 12 categories the brand sells.
vegetarian against the store's assortment lean.
brand excitement 55/100.
enters a thin hoisin sauce shelf as a point of difference.
The full runway
Every category Lee Kum Kee plays in across the Bay Area grocers we track, and where it stands at Falletti Foods. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 2 of 3 SKUs. Room to widen the line.
On shelf here, but only 1 of 5 SKUs. Room to widen the line.
What to bring to expand
Lee Kum Kee’s SKUs Falletti Foods doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Falletti Foods’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Falletti Foods profile →
