Once Again at Berkeley Bowl
Berkeley Bowl is a specialty independent running 2 Bay Area stores, indexing high on clean-organic versus other Bay Area grocers.
Once Again is a brand specializing in natural and organic nut and seed butters, offering a range of products including almond, cashew, and peanut butters.
It’s already on the shelf here, with 10 SKUs across 6 categories. The growth is depth and breadth: 5 categories to widen and 3 new doors to enter, replicated across all 2 stores.
Lead with Cashew Butter, Organic, Creamy, Unsweetened in Cashew Butter.
Berkeley Bowl stocks cashew butter thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 2 other Bay Area grocers.
Berkeley Bowl carries crackers in real depth, 267 SKUs against a fleet median of 85, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf. The more differentiated opening is cashew butter: Berkeley Bowl stocks only 7 there, so Once Again Cashew Butter, Organic, Creamy, Unsweetened stands out rather than blending in. Lead with the cashew butter, and position the crackers as a finishing or gift item.
Berkeley Bowl merchandises 9 of the 9 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 60/100.
enters a thin cashew butter shelf as a point of difference.
The full runway · across 2 stores
Every category Once Again plays in across the Bay Area grocers we track, and where it stands at Berkeley Bowl. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 3 of 8 SKUs. Room to widen the line.
On shelf here, but only 2 of 3 SKUs. Room to widen the line.
How it prices
Where it would price in cashew butter. Each dot is a product on the shelf, by its cost per oz (hover for which). Once Again (orange) sits in line with the shelf.
What to bring to expand
Once Again’s SKUs Berkeley Bowl doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Berkeley Bowl’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Berkeley Bowl profile →
