Progresso at United Markets
United Markets is a specialty independent running 1 Bay Area store, large-format at about 26,260 sq ft each.
Progresso is a well-established brand known for its high-quality canned soups and traditional recipes.
It’s already on the shelf here, with 46 SKUs across 6 categories. The growth is depth and breadth: 2 categories to widen and 1 new door to enter.
Lead with Italian Style Bread Crumbs in Bread Crumbs.
United Markets stocks bread crumbs thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 5 other Bay Area grocers.
United Markets carries canned soup in real depth, 149 SKUs against a fleet median of 44, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf.
United Markets merchandises 7 of the 7 categories the brand sells.
vegetarian against the store's assortment lean.
brand excitement 30/100.
the categories it plays in are already deep here.
The full runway
Every category Progresso plays in across the Bay Area grocers we track, and where it stands at United Markets. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 38 of 58 SKUs. Room to widen the line.
On shelf here, but only 4 of 7 SKUs. Room to widen the line.
How it prices
Where it would price in bread crumbs. Each dot is a product on the shelf, by its cost per oz (hover for which). Progresso (orange) sits below the shelf.
What to bring to expand
Progresso’s SKUs United Markets doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf · showing 24 of 46
Presence and depth are measured from United Markets’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. United Markets profile →
