Signature Farms at Pacific Market
Pacific Market is a specialty independent running 2 Bay Area stores.
Signature Farms is a grocery brand specializing in a variety of nuts and candy products.
It’s already on the shelf here, with 5 SKUs across 5 categories. The growth is depth and breadth: 2 categories to widen and 5 new doors to enter, replicated across all 2 stores.
Lead with Sour Belts, Fantasy in Sour Candy.
Pacific Market stocks sour candy thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 3 other Bay Area grocers.
Pacific Market merchandises 16 of the 32 categories the brand sells.
no strong clean/diet signal either way.
brand excitement 20/100.
maps onto categories the store already runs.
The full runway · across 2 stores
Every category Signature Farms plays in across the Bay Area grocers we track, and where it stands at Pacific Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 1 of 5 SKUs. Room to widen the line.
On shelf here, but only 1 of 3 SKUs. Room to widen the line.
How it prices
Where it would price in sour candy. Each dot is a product on the shelf, by its cost per oz (hover for which). Signature Farms (orange) sits above the shelf.
What to bring to expand
Signature Farms’ SKUs Pacific Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Pacific Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Pacific Market profile →
