Somos at Pacific Market
Pacific Market is a specialty independent running 2 Bay Area stores.
Somos is a Mexican food brand that offers a range of ready-to-eat products inspired by authentic Mexican recipes.
It’s already on the shelf here, with 6 SKUs across 5 categories. The growth is depth and breadth: 2 categories to widen and 3 new doors to enter, replicated across all 2 stores.
Lead with Birria Taco Simmer Sauce in Taco Sauces.
Pacific Market stocks taco sauces thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 2 other Bay Area grocers.
The more differentiated opening is taco sauces: Pacific Market stocks only 7 there, so Somos Birria Taco Simmer Sauce stands out rather than blending in.
Pacific Market merchandises 11 of the 12 categories the brand sells.
non-gmo, vegetarian against the store's assortment lean.
brand excitement 80/100.
enters a thin taco sauces shelf as a point of difference.
The full runway · across 2 stores
Every category Somos plays in across the Bay Area grocers we track, and where it stands at Pacific Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 2 of 3 SKUs. Room to widen the line.
On shelf here, but only 1 of 2 SKUs. Room to widen the line.
What to bring to expand
Somos’ SKUs Pacific Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Pacific Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Pacific Market profile →
