Spicely Organics at Pacific Market
Pacific Market is a specialty independent running 2 Bay Area stores.
Spicely Organics is a California-based company that specializes in certified organic, gluten-free, and non-GMO spices, herbs, and seasonings.
It’s already on the shelf here, with 35 SKUs across 22 categories. The growth is depth and breadth: 18 categories to widen and 3 new doors to enter, replicated across all 2 stores.
Lead with Cardamom, Ground, Organic in Dried Cardamom.
Pacific Market stocks dried cardamom thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
The more differentiated opening is dried cardamom: Pacific Market stocks only 1 there, so Spicely Organics Cardamom, Ground, Organic stands out rather than blending in.
Pacific Market merchandises 31 of the 53 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 60/100.
enters a thin dried cardamom shelf as a point of difference.
The full runway · across 2 stores
Every category Spicely Organics plays in across the Bay Area grocers we track, and where it stands at Pacific Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 4 of 8 SKUs. Room to widen the line.
On shelf here, but only 3 of 4 SKUs. Room to widen the line.
What to bring to expand
Spicely Organics’ SKUs Pacific Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf · showing 24 of 35
Presence and depth are measured from Pacific Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Pacific Market profile →
