Straus Family Creamery at Pacific Market
Pacific Market is a specialty independent running 2 Bay Area stores.
Straus Family Creamery is a pioneering certified organic dairy company based in Petaluma, California, established in 1994 as the first 100% certified organic creamery in the United States.
It’s already on the shelf here, with 19 SKUs across 4 categories. The growth is depth and breadth: 2 categories to widen and 5 new doors to enter, replicated across all 2 stores.
Lead with Organic Low Fat European Style Plain Yogurt in Traditional Yogurt.
Pacific Market stocks traditional yogurt thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
Pacific Market merchandises 11 of the 12 categories the brand sells.
grass-fed, non-gmo, organic against the store's assortment lean.
brand excitement 55/100.
maps onto categories the store already runs.
The full runway · across 2 stores
Every category Straus Family Creamery plays in across the Bay Area grocers we track, and where it stands at Pacific Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 9 of 21 SKUs. Room to widen the line.
On shelf here, but only 4 of 5 SKUs. Room to widen the line.
How it prices
Where it would price in traditional yogurt. Each dot is a product on the shelf, by its cost per oz (hover for which). Straus Family Creamery (orange) sits below the shelf.
What to bring to expand
Straus Family Creamery’s SKUs Pacific Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Pacific Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Pacific Market profile →
