Reading the shelf…

Shelf playbook

Taylor Farms at Sprouts Farmers Market

Sprouts Farmers Market is a natural independent running 1 Bay Area store, mid-size at about 20,322 sq ft each, indexing high on clean-organic versus other Bay Area grocers.

Taylor Farms is a brand specializing in prepared salads and salad kits, offering a variety of flavors and organic options.

It’s already on the shelf here, with 21 SKUs across 8 categories. The growth is depth and breadth: 4 categories to widen and 6 new doors to enter.

◆ The wedge · where to start

Lead with Ginger Garlic Stir Fry Kit in Mixed Vegetables.

Sprouts Farmers Market stocks mixed vegetables thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.

Sprouts Farmers Market carries trail mix in real depth, 25 SKUs against a fleet median of 7, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf. The more differentiated opening is mixed vegetables: Sprouts Farmers Market stocks only 6 there, so Taylor Farms Ginger Garlic Stir Fry Kit stands out rather than blending in. Lead with the mixed vegetables, and position the trail mix as a finishing or gift item.

fit strength / 100

Category fit · 35%91

Sprouts Farmers Market merchandises 20 of the 22 categories the brand sells.

Values match · 25%100

non-gmo, organic, vegetarian against the store's assortment lean.

Brand pull · 25%40

brand excitement 40/100.

White space · 15%100

enters a thin mixed vegetables shelf as a point of difference.

The full runway

Every category Taylor Farms plays in across the Bay Area grocers we track, and where it stands at Sprouts Farmers Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.

Bagged Salad KitsDeepen

On shelf here, but only 9 of 32 SKUs. Room to widen the line.

Sprouts Farmers Market depth 9 SKUs (fleet median 9)Taylor Farms here 9/32

Prepared Leafy SaladsDeepen

On shelf here, but only 5 of 11 SKUs. Room to widen the line.

Sprouts Farmers Market depth 14 SKUs (fleet median 11)Taylor Farms here 5/11

up against: sprouts 7, bonduelle bistro 1, earthbound farm 1

What to bring to expand

Taylor Farms’ SKUs Sprouts Farmers Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.

Taylor Farms Sweet Kale Chopped Salad Kit

$4.39$0.37/ozat 6 grocers

Taylor Farms Everything Chopped Salad Kit

$4.39$0.38/ozat 5 grocers

Taylor Farms Organic Kale Caesar Chopped Salad Kit

$5.99

Already on the shelf

Taylor Farms Organic Caesar Salad

$5.79

Taylor Farms Broccoli Florets

$5.79

Taylor Farms Organic Lemon Parmesan Chopped Salad Kit

$5.79

Presence and depth are measured from Sprouts Farmers Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Sprouts Farmers Market profile →

On shelf here, but only 2 of 4 SKUs. Room to widen the line.

Sprouts Farmers Market depth 6 SKUs (fleet median 2.5)Taylor Farms here 2/4

Prepared VegetablesDeepen

On shelf here, but only 1 of 2 SKUs. Room to widen the line.

Sprouts Farmers Market depth 6 SKUs (fleet median 4)Taylor Farms here 1/2

up against: sprouts 2, love beets 1, melissa's 1, poshi veggie snacks 1

Fresh SalsaExtend

Already stocked here in other categories, so this one is a natural extension.

Sprouts Farmers Market depth 10 SKUs (fleet median 10)Taylor Farms here 0/3

up against: casa sanchez 4, nature's kitchen nl 3, good foods 1, Jalapa Jar 1, lucky habanero salsa 1

Orange CarrotsExtend

Already stocked here in other categories, so this one is a natural extension.

Sprouts Farmers Market depth 3 SKUs (fleet median 2.5)Taylor Farms here 0/1

up against: cal-organic 1, earthbound farm 1, sprouts 1

Pasta SaladExtend

Already stocked here in other categories, so this one is a natural extension.

Sprouts Farmers Market depth 4 SKUs (fleet median 2)Taylor Farms here 0/1

up against: sprouts 4

Prepared PotatoesExtend

Already stocked here in other categories, so this one is a natural extension.

Sprouts Farmers Market depth 3 SKUs (fleet median 2.5)Taylor Farms here 0/1

up against: sprouts 3

Snack PacksExtend

Already stocked here in other categories, so this one is a natural extension.

Sprouts Farmers Market depth 15 SKUs (fleet median 4)Taylor Farms here 0/1

up against: sprouts 8, crunch pak 2, del duca 2, savvy snax 2, creminelli fine meats 1

SpinachExtend

Already stocked here in other categories, so this one is a natural extension.

Sprouts Farmers Market depth 7 SKUs (fleet median 2)Taylor Farms here 0/1

up against: sprouts 4, earthbound farm 2, organic girl 1

Trail MixHolding

Fully stocked here (1/1 SKUs).

Sprouts Farmers Market depth 25 SKUs (fleet median 7)Taylor Farms here 1/1

up against: sprouts 5, sunridge farms 4, blue stripes 2, bulk foods 2, prana 2

CeleryHolding

Fully stocked here (1/1 SKUs).

Sprouts Farmers Market depth 2 SKUs (fleet median 2)Taylor Farms here 1/1

up against: earthbound farm 1

Green BroccoliHolding

Fully stocked here (1/1 SKUs).

Sprouts Farmers Market depth 4 SKUs (fleet median 2)Taylor Farms here 1/1

up against: earthbound farm 2, sprouts 1

Romaine LettuceHolding

Fully stocked here (1/1 SKUs).

Sprouts Farmers Market depth 4 SKUs (fleet median 3.5)Taylor Farms here 1/1

up against: earthbound farm 2, sprouts 1

Coleslaw MixThin shelf