The Ginger People at Sprouts Farmers Market
Sprouts Farmers Market is a natural independent running 1 Bay Area store, mid-size at about 20,322 sq ft each, indexing high on clean-organic versus other Bay Area grocers.
The Ginger People is a brand specializing in ginger and turmeric-based food and beverage products.
It’s already on the shelf here, with 4 SKUs across 4 categories. The growth is depth and breadth: 1 category to widen and 10 new doors to enter.
Lead with Organic Grated Ginger in Pickled Ginger.
Sprouts Farmers Market stocks pickled ginger thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 4 other Bay Area grocers.
The more differentiated opening is pickled ginger: Sprouts Farmers Market stocks only 1 there, so The Ginger People Organic Grated Ginger stands out rather than blending in.
Sprouts Farmers Market merchandises 14 of the 14 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 55/100.
enters a thin pickled ginger shelf as a point of difference.
The full runway
Every category The Ginger People plays in across the Bay Area grocers we track, and where it stands at Sprouts Farmers Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 1 of 2 SKUs. Room to widen the line.
Already stocked here in other categories, so this one is a natural extension.
What to bring to expand
The Ginger People’s SKUs Sprouts Farmers Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Sprouts Farmers Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Sprouts Farmers Market profile →
