Tuttocalabria at Falletti Foods
Falletti Foods is a conventional independent running 1 Bay Area store, indexing high on clean-organic versus other Bay Area grocers.
TuttoCalabria is a family-run Italian food company that specializes in traditional Calabrian preserves, particularly chili pepper-based products.
It’s already on the shelf here, with 3 SKUs across 2 categories. The growth is depth and breadth: 1 category to widen and 6 new doors to enter.
Lead with Crushed Calabrian Chili Peppers in Canned Chili Peppers.
Falletti Foods stocks canned chili peppers thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 4 other Bay Area grocers.
The more differentiated opening is canned chili peppers: Falletti Foods stocks only 4 there, so TuttoCalabria Crushed Calabrian Chili Peppers stands out rather than blending in.
Falletti Foods merchandises 10 of the 11 categories the brand sells.
vegetarian against the store's assortment lean.
brand excitement 50/100.
enters a thin canned chili peppers shelf as a point of difference.
The full runway
Every category Tuttocalabria plays in across the Bay Area grocers we track, and where it stands at Falletti Foods. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 2 of 4 SKUs. Room to widen the line.
Already stocked here in other categories, so this one is a natural extension.
What to bring to expand
Tuttocalabria’s SKUs Falletti Foods doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Falletti Foods’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Falletti Foods profile →
