Amy's Kitchen vs Deep Indian Kitchen · Bay Area shelf head-to-head
Amy's Kitchen and Deep Indian Kitchen, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Amy's Kitchen carries more Brand PowerAmy's Kitchen is in more Bay Area grocersAmy's Kitchen fields the deeper lineup
Amy's Kitchen
Deep Indian Kitchen
69
brand power
50
139
products
21
14
categories
5
22
subcategories
7
19
grocers
14
77.5¢
price per oz
$1.01
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Amy's Kitchen▭ Deep Indian Kitchen
Distribution · 30% of score79·58
carried in 19 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Prepared Meals39 vs 14 SKUs
3% of shelf
only Amy's Kitchen
only Deep Indian Kitchen
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Amy's Kitchen · Deep Indian Kitchen
