Annie's vs Suzie's · Bay Area shelf head-to-head
Annie's and Suzie's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Annie's carries more Brand PowerAnnie's is in more Bay Area grocersAnnie's fields the deeper lineup
Annie's
Suzie's
73
brand power
40
130
products
19
21
categories
5
21
grocers
16
76.5¢
price per oz
42.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Annie's▭ Suzie's
Distribution · 30% of score88·67
carried in 21 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Annie's · Suzie's
