Applegate vs Dietz & Watson · Bay Area shelf head-to-head
Applegate and Dietz & Watson, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Applegate carries more Brand PowerApplegate is in more Bay Area grocersApplegate fields the deeper lineupApplegate sits further up the premium end
Applegate
Dietz & Watson
72
brand power
46
111
products
48
18
categories
7
21
subcategories
16
20
grocers
8
$1.35
price per oz
$1.44
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Applegate▭ Dietz & Watson
Distribution · 30% of score83·33
carried in 20 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Deli Meats27 vs 36 SKUs
6% of shelf
only Applegate
only Dietz & Watson
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Applegate · Dietz & Watson
