Applegate vs Schaller & Weber · Bay Area shelf head-to-head
Applegate and Schaller & Weber, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Applegate carries more Brand PowerApplegate is in more Bay Area grocersApplegate fields the deeper lineup
Applegate
Schaller & Weber
72
brand power
51
111
products
31
18
categories
9
21
subcategories
12
20
grocers
12
$1.35
price per oz
$1.31
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Applegate▭ Schaller & Weber
Distribution · 30% of score83·50
carried in 20 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Deli Meats27 vs 6 SKUs
6% of shelf
only Applegate
only Schaller & Weber
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Applegate · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Applegate · Schaller & Weber
