Betty Crocker vs Pillsbury · Bay Area shelf head-to-head
Betty Crocker and Pillsbury, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pillsbury carries more Brand PowerBetty Crocker fields the deeper lineup
Betty Crocker
Pillsbury
66
brand power
72
106
products
74
7
categories
10
10
subcategories
14
12
grocers
12
56.5¢
price per oz
36.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Betty Crocker▭ Pillsbury
Distribution · 30% of score50·50
carried in 12 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Cake Mixes17 vs 10 SKUs
25% of shelf
only Betty Crocker
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Betty Crocker · 1
only Pillsbury · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Betty Crocker · Pillsbury
