Beyond Meat vs Impossible · Bay Area shelf head-to-head
Beyond Meat and Impossible, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Beyond Meat is in more Bay Area grocers
Beyond Meat
Impossible
56
brand power
55
22
products
23
7
categories
6
9
subcategories
10
17
grocers
13
74.3¢
price per oz
89.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Beyond Meat▭ Impossible
Distribution · 30% of score71·54
carried in 17 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Meat Substitutes4 vs 3 SKUs
7% of shelf
only Beyond Meat
only Impossible
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Beyond Meat · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Beyond Meat · Impossible
