Birds Eye vs Essential Everyday · Bay Area shelf head-to-head
Birds Eye and Essential Everyday, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Essential Everyday carries more Brand PowerBirds Eye is in more Bay Area grocersEssential Everyday fields the deeper lineup
Birds Eye
Essential Everyday
51
brand power
58
64
products
214
5
categories
44
10
subcategories
57
9
grocers
8
32.9¢
price per oz
38.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Birds Eye▭ Essential Everyday
Distribution · 30% of score38·33
B
E
carried in 9 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score100·100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Birds Eye
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Birds Eye · 5
only Essential Everyday · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Birds Eye · Essential Everyday
