Birds Eye vs Woodstock · Bay Area shelf head-to-head
Birds Eye and Woodstock, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Woodstock carries more Brand PowerWoodstock is in more Bay Area grocersWoodstock fields the deeper lineupWoodstock sits further up the premium end
Birds Eye
Woodstock
51
brand power
64
64
products
138
5
categories
25
10
subcategories
38
9
grocers
16
32.9¢
price per oz
59.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Birds Eye▭ Woodstock
Distribution · 30% of score38·67
B
carried in 9 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Prepared Meals5 vs 3 SKUs
only Birds Eye
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Birds Eye · 3
only Woodstock · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Birds Eye · Woodstock
