Blue Zones Kitchen vs J-basket · Bay Area shelf head-to-head
Blue Zones Kitchen and J-basket, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Blue Zones Kitchen is in more Bay Area grocersJ-basket fields the deeper lineupBlue Zones Kitchen sits further up the premium end
Blue Zones Kitchen
J-basket
35
brand power
35
8
products
12
5
categories
12
7
grocers
4
$9.42
avg price
$7.40
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Blue Zones Kitchen▭ J-basket
Distribution · 30% of score29·17
J
carried in 7 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Blue Zones Kitchen
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Blue Zones Kitchen · 4
only J-basket · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Blue Zones Kitchen · J-basket