Boar's Head vs True Story · Bay Area shelf head-to-head
Boar's Head and True Story, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Boar's Head carries more Brand PowerTrue Story is in more Bay Area grocersBoar's Head fields the deeper lineupTrue Story sits further up the premium end
Boar's Head
True Story
58
brand power
53
173
products
21
20
categories
6
49
subcategories
10
10
grocers
14
$1.14
price per oz
$2.07
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Boar's Head▭ True Story
Distribution · 30% of score42·58
carried in 10 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Cured Meats15 vs 1 SKUs
only Boar's Head
only True Story
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Boar's Head · 3
only True Story · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Boar's Head · True Story
